I was really interested in Andrea Zittel’s AZ Uniform project, as a utilitarian way of taking care of her basic needs in a practical, functional way. As I did some more research I discovered that some of the most powerful people (including our own President, as well as Steve Jobs) apply this principle using the language of efficiency and personal brand-building.
“Decision Fatigue” – decision fatigue refers to the deteriorating quality of decisions made by an individual, after a long session of decision making. It is now understood as one of the causes of irrational trade-offs in decision making.”
Zittel highlights Russian Constructivism as an influence (constructivism was a movement in early 20th Century Russia that rejected the notion of art for art’s sake, and pushed the idea of art as an agent of social change, specifically within a Utopian framework).